Starting Your Business? Here's How to Kick Off Your Social Media Strategy.
- laurenvmarketing
- Sep 8, 2024
- 2 min read

So You’re Starting a Business and Want to Promote It on Social Media? Here’s Where to Begin.
Starting a new business is exciting, but knowing how to promote it effectively on social media can feel overwhelming. If you’re not sure where to start, don’t worry—you’re not alone! Here’s a simple guide to help you get off on the right foot.
Step 1: Establish Your Brand Identity
Before jumping into social media, make sure your business has the basics: a name, a color scheme, and a font that represents your brand. If you haven’t nailed these down yet, that’s your first task. Branding sets the tone for how potential customers perceive your business.
Colors: Does your business have a color scheme? Colors create emotional connections with your audience and help make your brand more recognizable.
Fonts: Do your fonts match and work well together? Fonts should be visually cohesive and easy to read. Symbiotic fonts ensure your business looks professional and consistent across all platforms.
Step 2: Choose the Right Social Media Platform
Once your branding is established, it’s time to decide which social media platform makes the most sense for your business. Every platform has its own strengths, audience, and style. The key is to choose one that aligns with your brand and audience.
Take your time to explore different platforms, and don’t feel pressured to start on every platform at once. Start with one platform, master its nuances, and expand from there.
Stay tuned for the next blog, where I’ll dive into specifics about different social media platforms and how to choose the right one for your business.
By focusing on branding and making an informed platform choice, you’re already setting the foundation for social media success. Take it step by step, and your online presence will grow with your business.
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